Project: Wine Label and Brand, School Project, Spring 2013

Summary: The goal of this project was to create an original Intellectual Property within the constraints of the registration of wine labels. From that, the wine brand Rosetta Rose was conceived. Its Label design was loosely inspired by Saul bass’s emphasis on bold colours, splashes of playful shapes that form recognizable characters. The colours chosen were dictated by the tint and tone of the wine being a pinot noir. The final design ended up being a Swiss hand draw design that was simple and eye-popping to consumers.

Justin LaGuff  ©  2014.

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