Project: Restaurant identity

Summary: Company identity, stationary, website, menu design and multiple ephemera were commissioned by the imaginary restaurant “The Willows Café”.  The restaurant’s identity was created to the desire to reflect the aroma of pine, wood and tea. The elements associated with the identity include a leaf and a collection of hand rendered images. These elements were designed to reinforce the organic and beautiful earthy imperfections. The green and brown colours are used to reinforce that idea.