Project: Magna Toy Packaging

Summary: Identity and Package design for a mock toy company, MAGNA. Project includes company, toy sub-theme wordmarks and packaging designs. The idea of the company came from the love of construction toys and the urge to develop a heavenly fantasy influenced product. The packaging design is made to be flexible and allows designers to change images, type and colour. Image frames and type are simple and clean to counter the product images, making it easier for consumers to digest.